Building global Vietnamese brands start from within

16 August 2012, Hanoi – Are Vietnamese business models resilient enough to survive and sustain profits during the economic downturn? This year at the Shape the World Conference Vietnam, held in Melia Hotel on 16 August 2012, over 200 Vietnamese business leaders are challenged to...
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Time for Vietnam to have its own iconic product brand

The Shape the World Conference (STWC) titled “Time to build iconic product brands for Vietnam” was focused on changing the mindset of CEOs and Product Development Directors towards building a holistic product experience. Co-organised by Consulus, a regional brand consultancy...
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