A new world order is here. Are Asian brands ready?

Singapore, 24 November 2011

“A new world order is here. Are Asian brands ready?”. This was the question posed to more than 60 private and public sector leaders from around the region, who met at the fourth Shape the World Conference. The conference encouraged regional leaders to redefine the Asian brand. The panel of speakers comprised Jose Mari Oquiñena, Undersecretary for Special Concerns at the Presidential Communications Operations Office of the Philippine government; Idris T Vasi, CEO at DST, the leading telecommunications company in Brunei Darussalam; Melvin Tan, Managing Director at Cyclect, an engineering services group in Singapore; and Lawrence Chong, CEO at Consulus. The conference was organised on 24 November at the Fullerton Hotel.

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