How can Vietnam’s Brands Shape the World?

Ho Chi Minh City, 22 January 2009

In brand building it is crucial to delve into the company’s internal processes and customer relationships. By putting people at the core of the business strategies, companies are able to build brands that can connect with consumers, influence the way they live and ultimately shape the world. The first Shape the World Conference in Vietnam was held at the Duxton Hotel in Ho Chi Minh City and co-organised by Consulus Cato Partners and Singapore Informatics and Business Management Education Ltd.

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