Shape the World Conference 2009 saw more than 100 participants from Brunei, Vietnam, Malaysia and Singapore. Titled “Why Should I Care About Your Brand?”, the Conference highlighted the need for organisations to understand that brand building goes far beyond advertising or marketing. Together with keynote speech of Lawrence Chong, CEO at Consulus, the Conference’s panel discussion welcomed the sharing of regional leaders: Nurul Akmar Jaafar, Head of Sales and Distribution Channel at Bank Islam Brunei Darussalam (BIBD); Issac Tang, Technical Manager at Siow Chiang & Co Pte Ltd; Azril Mohammed Amin, former president at Angkatan Belia Islam Malaysia (ABIM); Colin Thoms, CEO at Fast Flow Group (FFG). The conference was held at the National Museum of Singapore on 22 October 2009.

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