Build Bangladeshi Brands that shape the world
Consulus was invited to North South University, Dhaka, Bangladesh to share with more than 80 faculty members and students about how to build Bangladeshi brands and help shape the world.
“How do you, the Bangladeshi people, want the world to view Dhaka?” asked Mr. Lawrence Chong, CEO at Consulus, in his opening. He commented that it would be rather frightening if the view of Dhaka was decided by MNCs and it was of a city of skyscrapers or a place similar to Singapore.
Chong said that the time for Asia was now but the hard truth was that only one percent of Asian leaders would shape Asia. Would Bangladesh contribute to that one percent? The outcome would depend on how Bangladeshi leaders defined their purpose in life and the meaning of their work.
“If we assume Bangladesh will become a first-world country by default and we don’t make any interventions, you will actually allow MNCs to decide how Dhaka and Bangladesh will be viewed,” Chong warned the audience.
Bangladesh needs more entrepreneurs to take local ideas out of Bangladesh and succeed overseas, drawing investment back to Bangladesh. Emphasising on that point, Chong invited all participants to join a movement to “Be the 1%”, “Find the 1%” or “Support the 1%” and help Bangladeshi brands grow into ones that shape the world.
“We have to come up. There are plenty of which Bangladesh can be proud. Bangladeshi people in North America and all over the world are very successful entrepreneurs,” Dr Abdul Hannan Chowdhury, Dean & Professor at School of Business, North South University, commented.