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Consulus inspires purpose-led brands in the Philippines

12 Dec 2011
helena_pham
Manila, Philippines

Manila, Philippines (12 December 2011) – Consulus Philippines gave a talk on organisational branding for 30 members of the Zobel Business Club, an exclusive group of De La Salle Santiago Zobel School alumni, on November 18 in Filinvest, Muntinlupa City.

Headlined by Mr Lawrence Chong, CEO and Director for Strategy at Consulus, the talk was an hour-long excerpt from the 4th Shape the World Conference entitled “A New World Order is Here. Are Asian Brands Ready?”

Mr Chong challenged Asian brands to deepen their role in leading the future by building world-class, purpose-driven brands that will change the business and social landscape.

Shape the World Conference 2011, Philippines

Lawrence Chong shares insights with the Zobel Business Club members

Participants, mostly decision makers at their respective companies, were excited to realise that brand strategy entailed a bigger responsibility than they had previously thought.

“I realised that knowing the purpose of an endeavor really plays a big role to its success”, Ms Ianne Borillo, Managing Partner at Wizard of Ads Inc., said.

As the talk concluded, the audience had the chance to share their thoughts on their own brands and how they might take on the challenge of shaping the world with Consulus.

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Photos

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STWC 2013: What is Myanmar's Brand of Leadership? • <a style="font-size:0.8em;" href="http://www.flickr.com/photos/103281265@N05/10078840225/" target="_blank">View on Flickr</a>
Shape the World Conference Singapore 2012 • <a style="font-size:0.8em;" href="http://www.flickr.com/photos/103281265@N05/10164204894/" target="_blank">View on Flickr</a>
STWC 2013: What is Myanmar's Brand of Leadership? • <a style="font-size:0.8em;" href="http://www.flickr.com/photos/103281265@N05/10078822974/" target="_blank">View on Flickr</a>
STWC 2008 Building Great Brands • <a style="font-size:0.8em;" href="http://www.flickr.com/photos/103281265@N05/10164088873/" target="_blank">View on Flickr</a>
Shape the World Conference Singapore 2012 • <a style="font-size:0.8em;" href="http://www.flickr.com/photos/103281265@N05/10164440023/" target="_blank">View on Flickr</a>
Shape the World Conference 2016_Thailand_14 • <a style="font-size:0.8em;" href="http://www.flickr.com/photos/103281265@N05/26896919366/" target="_blank">View on Flickr</a>
STWC 2013: What is Vietnam's Brand of Leadership? • <a style="font-size:0.8em;" href="http://www.flickr.com/photos/103281265@N05/10166702885/" target="_blank">View on Flickr</a>
Shape the World Conference Singapore 2012 • <a style="font-size:0.8em;" href="http://www.flickr.com/photos/103281265@N05/10164381566/" target="_blank">View on Flickr</a>
STWC 2013: What is Myanmar's Brand of Leadership? • <a style="font-size:0.8em;" href="http://www.flickr.com/photos/103281265@N05/10078787204/" target="_blank">View on Flickr</a>
Shape the World Conference Singapore 2011 • <a style="font-size:0.8em;" href="http://www.flickr.com/photos/103281265@N05/10164259275/" target="_blank">View on Flickr</a>

News Highlights

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  • ASEAN Smart City Projects. Time for a Seismic Shift
  • Shape the World Conference 2018: “Designing Sustainable & Smart Cities For ASEAN”

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